Why we do what we do.

This was reinforced by the reaction of clients of our communications agency, who often rejected our great content marketing concepts solely because it was too cumbersome for them to develop content. They would rather switch the banner on a bit longer.

And somehow, you can't really blame them: Working with content today is still associated with such a large administrative effort that it simply robs the joy of it.

The fragmented tool landscape, feedback across countless channels (it feels like every 5 years a new one is added), different requirements of various roles - all this leads to a never-ending effort of coordination and adjustments. And ultimately, the quality does not really increase.

We want to free everyone who works with content from this hamster wheel. And in the end, that's a lot of people if you count everyone who plays a small but important role in the process.

For this purpose, we don't necessarily want to reinvent the wheel, but we want to ensure that the gears of the complex work with content mesh well together.

Our Values

As much as we want to serve a diverse customer base we trust that diversity helps to thrive our business. These include race, ethnicity, gender, age, physical and mental ability, sexual orientation, religious beliefs, culture, language, and education, as well as professional and life experience.